Brands on marketplaces
Unavailable on the marketplace rarely means out of product.
A manufacturer selling to a marketplace sees stockouts, sales, price, margin, forecast and returns in separate reports, each with its own delay. The brain links product, stock, listing, price and forecast in one base, and every morning tells each team what to do.
Where money leaks
- Products shown as unavailable on the marketplace while sellable stock sits idle.
- Sustained discounts eroding net margin, with nobody measuring item by item.
- A marketplace demand forecast that overestimates sales, with nobody measuring which way it misses.
- High returns pointing to description, packaging or quality, noticed too late.
Where agents work
- Stockout alertWhich items will run out and how much daily sales are at risk.
- Price and margin benchmarkWhich discounts erode margin and which prices left the median.
- Forecast biasWhere the marketplace forecast misses, and in which direction.
- Morning briefWhat each team needs to do today, on WhatsApp and email.
What we found
At a personal care brand, 98% of the days a product showed as unavailable on Amazon had sellable stock.
in production
How it starts here
- Week 1
Sales, stock, price and forecast data connected from the marketplace portal.
- Week 2
Rules calibrated with key account and supply chain: what is a stockout, what is missing data.
- Week 3
Alerts validated against past weeks.
- Week 4
Daily brief by team going out, with results tracked.
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