Consumer goods
The total is usually right. The error is in which SKU and which region.
Manufacturers plan production and sales with forecasts that get the aggregate right and the detail wrong. The brain measures every forecast against what was invoiced, SKU by SKU and region by region, and shows which one deserves trust.
Where money leaks
- Regional forecasts that miss by SKU, with nobody measuring week by week.
- Items selling below cost with no alert.
Where agents work
- Forecast scoreboardWhich forecast to use for each SKU and region this week.
- Below-cost pricingWhich items are selling at a loss today.
What we found
At a food manufacturer, a simple eight-week moving average missed by 36.4% against 47.1% for the regional forecast, and won in 23 of 24 weeks.
in production
How it starts here
- Week 1
Invoicing and forecasts connected by SKU and region.
- Week 2
Calibration with planning: calendar, peaks and catalog changes.
- Week 3
Backtest of the rules against past weeks.
- Week 4
Weekly scoreboard in use by planning.
Other industries
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